Recognizing, Understanding, and Overcoming Imposter Syndrome

You’ve probably thought about starting your own business thousands of times.

Your company name, your vision, maybe even your logo...and here you are, on the verge of launching it. But something doesn’t feel quite right; you appear confident and accomplished, but there is a lingering sense of uncertainty beneath it all.

If this sounds familiar, don’t worry, it’s quite common, and we can help you make sense of it so you can succeed.

Launching a business but having self-doubt?

You’ve arrived, but doubt still whispers in your ear. You know you are capable with the past achievements you’ve had, but you still question your readiness and success. This feeling is commonly known as Imposter Syndrome.

What is Imposter Syndrome?

While psychologists do not classify it as a mental disorder, it’s broadly recognized as a form of intellectual self-doubt. It’s prevalent among women and minority groups, but it can occur across any age group, gender, profession, or racial demographic. By first identifying it, you can learn how to deal with it and go on to launch your business.

The 5 “imposter” types:

1. The perfectionist: They seek perfection and put pressure on themselves to perform. Falling short of these high standards induces anxiety.
2. The expert: Connects self-worth with knowledge, and unknown knowledge leads to self-doubt and disappointment.
3. The genius: Success is getting something done quickly and easily. Struggling feels like failure.
4. The soloist: Accomplishment is doing and succeeding on their own. Asking for help feels like weakness.
5. The superhuman: Winning and confidence come from multi-tasking. Falling short brings shame.

Impacts of Imposter Syndrome:

Left unaddressed, Imposter Syndrome can have negative impacts on an individual’s personal growth. In a team setting, this person may be less likely to share their strengths or take on new opportunities due to fear of failure. We’ve discussed how you can tell and feel Imposter Syndrome when it’s happening to you, but it gets a little trickier when it’s affecting team members. So, let’s discuss some ways of overcoming it, so your small business and team can continue as usual.‍

Helping Someone with Imposter Syndrome

• Positive affirmation: Your words and actions can give them confidence.
• Avoid comparing: Focus on individual strengths and abilities.
• Encourage collaboration: Teamwork can help their personal development and provide support.
• Celebrate achievements: Recognize their accomplishments and wins.

It's also important to be self-aware because, as a leader, you need to lead by example. If you think you're struggling with imposter syndrome, here are some self-help tips:

• Talk to a mentor or someone you trust: Understand you are not alone.
• Positive thinking: Replace negative thoughts and focus on something positive.
• Acknowledge your achievements: Celebrate your accomplishments and accept your limitations.
• Use the SBNRR technique: Stop, Breathe, Notice, Reflect, then Respond—this can help manage imposter feelings.

Studies show 70% of adults have experienced feelings of imposter syndrome at some point in their lives. Take time to reflect on this.

Starting a small business takes courage and confidence, and you know you have those. If self-doubt creeps in, just be aware. Now that you know about imposter syndrome and how to recognize, understand, and overcome it, you have the tools to combat it. In the end, you know that doubt is only temporary, because you've got this and your past experiences and future vision will prove it.

If you or someone you work with seems affected by imposter syndrome, identify actions you'll take this week to show that person they’re valued. And if that person is you, challenge yourself and practice self-acceptance. Focus on the positives and be proud of your accomplishments!