Mini-lessons
Quick video lessons with big ideas, all on topics that are important to entrepreneurs.
Using the SWOT analysis for strategic planning
Craft a memorable elevator pitch
Financial contingency planning
Develop a market strategy with the 4P's
Offer a sensory brand experience
Optimize your product detail pages
The key to powerful marketing messages
Frequently Asked Questions
Head over to The Academy and enroll in either the Start Track or the Build Track. Alternatively, you have the option to pick and choose specific courses that align with your small business needs. For Amazon-specific offerings, explore our Amazon Tools resources here.
To participate in a live webinar or take a course through The Academy, you will need access to a desktop, tablet, or mobile device. For the best user experience, we recommend using a desktop computer.
While you may choose to take your own notes, there's no need to bring any materials with you. We offer exercise guides for easy download throughout the courses for your convenience.
We’ve partnered with industry professionals from Collegiate Entrepreneurs’ Organization (CEO) to develop the Start and Build Tracks for you. Amazon Tools is created by experts from Amazon Small Business Academy in partnership with various Amazon teams focused on small business empowerment.
