Amazon Resources for Small Businesses
Everything to help you launch and grow your small business in the Amazon store.
Programs and Services
Amazon Seller University
Seller University features educational resources to help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.
This is Small Business Podcast
Each episode of “This is Small Business” explores the challenges and victories of entrepreneurship, offering insights into the world of successful small business ownership.
Amazon's Black Business Accelerator
Amazon’s Black Business Accelerator helps build sustainable equity and growth for Black entrepreneurs by enabling their success as sellers in Amazon’s store.
Amazon Handmade
Amazon Handmade is a maker-only community of seller partners on Amazon. Learn more about the benefits like a waiver of the Professional selling fee.
Amazon Brand Registry
Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free.
Fulfilled By Amazon (FBA)
Fulfillment by Amazon (FBA) is a program that lets you outsource order fulfillment to Amazon and offer customers free, two-day shipping through Prime.
Sellers In Your Community
Sellers in Your Community is dedicated to connecting and championing small
and medium-sized businesses, like you, that sell in the Amazon store.
Explore more small business resources
Discover programs and resources like the New Seller Guide, Amazon Ads, Amazon Business, and more.